How do I calculate marketing ROI?

Marketing ROI = (Revenue Generated - Marketing Cost) / Marketing Cost × 100. Our calculator does this automatically when you enter your monthly revenue, marketing spend, and conversion rate.

What is a good marketing ROI?

A marketing ROI of 5:1 (500%) is considered strong. Our calculator compares your current ROI against industry benchmarks and shows your projected ROI after optimization.

Is this ROI calculator free to use?

Yes, completely free with no sign-up required. All calculations happen in your browser — we never store your financial data.

What industries does the calculator support?

The calculator supports Service Business, E-commerce, SaaS, Healthcare, Real Estate, Restaurant, and other industries with tailored improvement benchmarks for each.

Marketing ROI Calculator

See how much more revenue your business could generate with optimized marketing

Your Business Metrics

Monthly Revenue $50,000

Monthly Marketing Spend $5,000

Current Conversion Rate 2.0%

Average Customer Value $1,000

Industry

Projections based on industry-average improvement benchmarks from branding, web optimization, and digital marketing campaigns.

Current Performance

Current ROI —

Monthly Leads —

Cost Per Lead —

Projected Performance — With Optimization

— Monthly Revenue

— Projected ROI

— Additional / Month

— Optimized CPL

Annual Impact

—

Additional revenue per year with optimized marketing

Revenue Comparison

Current

$50,000

Projected

a strong ROI figure

Based on 30% conversion improvement, 25% traffic growth, 15% lower acquisition cost.

Want to achieve these results?

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